Exploring a real-world research study in Marketing
I chose the NPR article "The Environmental Cost of growing food".
http://www.npr.org/sections/thesalt/2016/05/05/476600965/the-environmental-cost-of-growing-food
The hypothesis is an attempt to explain an idea or issue based on limited information and data.
The hypothesis for this article is that it costs more than just money to grow food. We not only have material costs, but we pay in the environmental sense as well. The cost of growing sugar results in the reduction of land and possibly an ecosystem.
Our sugar supply is grown from both sugar cane and sugar beets. In Florida, the rich soil we use to grow sugar cane is no ordinary dirt. The soil is peat, decaying plant matter and fiber that makes it far more nutritious than your average soil. This soil comes from the base of the Florida Everglades in a specific area called "Everglades Agricultural Area" where the water was drained to grow Sugar Cane. However, draining the water exposed the land to air, which lead to the start of its decomposition and the creation of carbon dioxide.
The independent variable is the drainage of the water to create land that is fertile and favorable to growing sugar cane. The dependent variable is the land decomposition due to being exposed to the air through the draining of water. The saying "correlation is not causation" applies here. The growing of sugar cane is not the cause of the land decomposition/reduction, but the creation of the Everglades Agricultural Area. While the soil and climate are ideal for growing sugar cane another piece of land could have been used.
Drawing water away from the mountains in Colorado to provide water to the sugar beets has the same affect. This is creating an ideal environment to grow sugar beets, but is taking away from other natural habitats and ecosystems.
I do believe this conclusion to be true. I can say after living in Florida for several years, the state is far behind other areas of the country when it comes to preserving the land, conservation and recycling.
What I did find interesting is that the goal of growing cheap food doesn't value of the land which the food is grown on.
"It forces economists to be inventive. They've studied how much farther people are willing to drive to visit a pristine ecosystem versus a polluted one, for instance. That's a measure of how much they value it."
Personally, I believe everything has value whether it is pleasurable to look at or not. It is not in our best interest to mess with mother nature and the balance of the ecosystem.
If I were asked to redo the study I would look into farmers using alternative measures, hydroponic farming catching and reusing rain water, etc.
Text Analysis:
I chose #MaineCoast where most of the conversations are linked to the Hashtag Maine Fun, Maine Events, Mainething,Vacationland, Maine Weddings,
There is a peak of Hashtags on Wednesday, August 3rd at 8am where there is a total of 13 posts. The other high posts begin Friday and go through Sunday.
Using the word cloud in this particular Hashtag correlates with all things coastal, coastal towns, beaches, weddings, family, outdoor, events, etc. This blanket Hashtag if used would draw attention to, or market your event, product or company.
The only unexpected term I see is "#innlove". I see this as great marketing and word play. "Inn"- as an actual Inn (a place to stay) and love, hence #InnLove. Loving the Inn you are staying at and putting those two words together is excellent, a word play Hashtag. This Hashtag showcases your Inn and Inns in general in the midst of the onslaught of Airbnb, Home Away, and VRBO its a great idea, and great marketing!
Another unexpected was 80% of the posts came from males and only 20% from females.
What I enjoyed most and what I found the most beneficial in the social network analysis is the information on the platforms that work the best, and or, are used the most. These included ow.ly or HootSuite as one of the top platforms, followed by Instagram, the Twitter.
http://www.npr.org/sections/thesalt/2016/05/05/476600965/the-environmental-cost-of-growing-food
The hypothesis is an attempt to explain an idea or issue based on limited information and data.
The hypothesis for this article is that it costs more than just money to grow food. We not only have material costs, but we pay in the environmental sense as well. The cost of growing sugar results in the reduction of land and possibly an ecosystem.
Our sugar supply is grown from both sugar cane and sugar beets. In Florida, the rich soil we use to grow sugar cane is no ordinary dirt. The soil is peat, decaying plant matter and fiber that makes it far more nutritious than your average soil. This soil comes from the base of the Florida Everglades in a specific area called "Everglades Agricultural Area" where the water was drained to grow Sugar Cane. However, draining the water exposed the land to air, which lead to the start of its decomposition and the creation of carbon dioxide.
The white post that was buried 9 feet deep in 1924 and is now exposed up to 6 feet.
Drawing water away from the mountains in Colorado to provide water to the sugar beets has the same affect. This is creating an ideal environment to grow sugar beets, but is taking away from other natural habitats and ecosystems.
I do believe this conclusion to be true. I can say after living in Florida for several years, the state is far behind other areas of the country when it comes to preserving the land, conservation and recycling.
What I did find interesting is that the goal of growing cheap food doesn't value of the land which the food is grown on.
"It forces economists to be inventive. They've studied how much farther people are willing to drive to visit a pristine ecosystem versus a polluted one, for instance. That's a measure of how much they value it."
Personally, I believe everything has value whether it is pleasurable to look at or not. It is not in our best interest to mess with mother nature and the balance of the ecosystem.
If I were asked to redo the study I would look into farmers using alternative measures, hydroponic farming catching and reusing rain water, etc.
Text Analysis:
I chose #MaineCoast where most of the conversations are linked to the Hashtag Maine Fun, Maine Events, Mainething,Vacationland, Maine Weddings,
There is a peak of Hashtags on Wednesday, August 3rd at 8am where there is a total of 13 posts. The other high posts begin Friday and go through Sunday.
Using the word cloud in this particular Hashtag correlates with all things coastal, coastal towns, beaches, weddings, family, outdoor, events, etc. This blanket Hashtag if used would draw attention to, or market your event, product or company.
The only unexpected term I see is "#innlove". I see this as great marketing and word play. "Inn"- as an actual Inn (a place to stay) and love, hence #InnLove. Loving the Inn you are staying at and putting those two words together is excellent, a word play Hashtag. This Hashtag showcases your Inn and Inns in general in the midst of the onslaught of Airbnb, Home Away, and VRBO its a great idea, and great marketing!
Another unexpected was 80% of the posts came from males and only 20% from females.
What I enjoyed most and what I found the most beneficial in the social network analysis is the information on the platforms that work the best, and or, are used the most. These included ow.ly or HootSuite as one of the top platforms, followed by Instagram, the Twitter.
I also liked the break down of devices and where the information came from. The graph below leads me to believe that most people posted from their computers, possibly after or before the event.
There are countless benefits to using social network analysis. We live in a world where literally everything is at our fingertips, and we have to keep up. We as business owners, marketers and everyday individuals have to be educating ourselves constantly. The knowledge we gain can help us be better business women/men, owners, educators, students and even volunteers.
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