Marketing Research
For this assignment I looked at the sales of a specific brand of electric car, the Toyota Prius in relation to gas prices over a period of 3 years. Having owned several Toyotas, the Prius was the first fuel efficient vehicle that came to mind. The reason I chose this specific situation is due to the current state of our country. The unpredictability of world affairs could lead to the increase of gasoline prices.
My hypothesis is, if gas prices rise many individuals will be trading in their gas guzzlers for vehicles that are more fuel efficient such as electric or hybrids. If gas prices do rise or there is a shortage of gas people can react in several ways.
A few independent variables to take into consideration-
People selling current vehicles and choosing to use public transportation, walking or biking.
People keeping current vehicles and carpooling to save on gas.
My prediction: After looking at the data collected, if gas prices rise (as they did in 2014 ) there will also be a rise Prius sales.
Below is the number of Prius sales and Gas Price per gallon in the US from January 2014 through December 2016.
gas prices (Y),
sales of Toyota Prius (X)
observation over a three year period or 36 months.
Sample Survey
Hello my name is XXXXX and I'm a student at the University of Southern Maine. We are doing a project for a class and need to gather information from people about their perceptions of Gas prices and transportation needs.
1. Do you own your own vehicle? YES move to #2
NO- What is your preferred method of transportation?
-If it is not an automobile move on to #4
2.Do you ever chose public transportation over your own vehicle?
NO- Do you own a hybrid or fuel efficient vehicle? Move to #3
YES- is it due to price of gas? Move to #3
3. Do you feel you combine errands, due to the rise in gas prices?
YES- What errands do you combine?
NO- Move to #5
4. Have you ever owned your own vehicle?
YES - Do you still own this vehicle - YES is the reason you don't drive your vehicle because of gas prices?
YES move to #6
NO- Do you have access to reliable public transportation? YES- Move to #6
NO- How do you get around? - after answer Move to #6
5. At what price per gallon would you change your driving habits for example, daily errands carpooling to work or school?
6. Thank you for your time. Have a good ... day, night
Sources:
https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=EMM_EPMR_PTE_NUS_DPG&f=M
https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=EMM_EPMR_PTE_NUS_DPG&f=M
My hypothesis is, if gas prices rise many individuals will be trading in their gas guzzlers for vehicles that are more fuel efficient such as electric or hybrids. If gas prices do rise or there is a shortage of gas people can react in several ways.
A few independent variables to take into consideration-
People selling current vehicles and choosing to use public transportation, walking or biking.
People keeping current vehicles and carpooling to save on gas.
My prediction: After looking at the data collected, if gas prices rise (as they did in 2014 ) there will also be a rise Prius sales.
Below is the number of Prius sales and Gas Price per gallon in the US from January 2014 through December 2016.
gas prices (Y),
sales of Toyota Prius (X)
observation over a three year period or 36 months.
This is as far as I got with my data analysis. I was unclear as to what exactly was expected with this assignment, and what I was to do with the data after the fact.
Sample Survey
Hello my name is XXXXX and I'm a student at the University of Southern Maine. We are doing a project for a class and need to gather information from people about their perceptions of Gas prices and transportation needs.
1. Do you own your own vehicle? YES move to #2
NO- What is your preferred method of transportation?
-If it is not an automobile move on to #4
2.Do you ever chose public transportation over your own vehicle?
NO- Do you own a hybrid or fuel efficient vehicle? Move to #3
YES- is it due to price of gas? Move to #3
3. Do you feel you combine errands, due to the rise in gas prices?
YES- What errands do you combine?
NO- Move to #5
4. Have you ever owned your own vehicle?
YES - Do you still own this vehicle - YES is the reason you don't drive your vehicle because of gas prices?
YES move to #6
NO- Do you have access to reliable public transportation? YES- Move to #6
NO- How do you get around? - after answer Move to #6
5. At what price per gallon would you change your driving habits for example, daily errands carpooling to work or school?
6. Thank you for your time. Have a good ... day, night
Sources:
https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=EMM_EPMR_PTE_NUS_DPG&f=M
https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=EMM_EPMR_PTE_NUS_DPG&f=M
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