Landing Page Evaluation
There are many landing pages to choose from on the Adobe Spark site. I was instantly drawn to one, in particular, it was visually appealing and the title was enticing.
This is a beautiful landing page using works of various Impressionist artists, unfortunately, it never discussed how to "sell like Monet, Renoir, and their friends". I do see it was (1/10) or the first of ten, but it never touched on its title "The business secrets of the Impressionists"
The page went into a lot of interesting facts and detail, about each Impressionist, and covered how much money has been spent on their paintings. It was beautifully displayed which is easy to do when you are using art.
This is a beautiful landing page using works of various Impressionist artists, unfortunately, it never discussed how to "sell like Monet, Renoir, and their friends". I do see it was (1/10) or the first of ten, but it never touched on its title "The business secrets of the Impressionists" 
The page went into a lot of interesting facts and detail, about each Impressionist, and covered how much money has been spent on their paintings. It was beautifully displayed which is easy to do when you are using art. 
2. Their value proposition was "The business secrets of an Impressionist, to sell like Monet, Renoir, and their friends." I didn't see any secrets or selling mentioned in the first of ten the landing pages. Perhaps it is on any of the nine other landing pages.
3.,4,5 The calls to action are to teach you the secrets to sell like an Impressionist, this was not touched upon in the first landing page. I think they should have at least had one bit of information on how to sell like an Impressionist, on the first landing page. Looking at the first landing page these, artists were friends yet also very private people.
The landing page ends with "Now... let's begin!" It is clear they are enticing the viewer to keep going, keep reading, view the next nine landing pages. They are trying to take you on a journey or an adventure, educating you about these artists, their lives and how to sell, like them.
I admit I am intrigued and do want to see where this leads!
The call to action button isn't clear, the above box for "Now...Let's begin!" isn't a button. They should have made that statement a call to action button leading to the next landing page in the series.
I had to scroll down further to white button on a white background labeled "Art Coach"
Comments
Post a Comment