Google Ad Words
Digital marketing without Google AdWords, would be very difficult if not impossible. It is a smarter way to work, and if you do the research it is an invaluable tool. I currently have an Ad Word campaign running for Cottage Linens, so I took this as an opportunity to try some A/B market testing. My current campaign has been running since July 2017, this Ad focuses on people searching for a vacation rental in and around Southern Maine beaches. This is a screenshot of only two days in October, which is, not peak vacation season in Maine. The Ad had 361 impressions resulted in 15 clicks and CTR of 4.16%. The most shown Cottage Linen Ad on Google AdWords campaign. Using my previous experience and new found knowledge of Google AdWords our team put together a new Ad Campaign. Below is a screenshot of our teams' new Ad. Using the main keywords of travel, Maine, Beaches, we created a new A campaign. I also created a new landing page to go with the new Ad. I ma
